The Air Max day celebration is approaching and Nike is set to update its ID program with some new Premium Leather option for the Nike Air Max 1.
It seems that the ID program is in the heart of the Nike strategy for the 30th birthday celebration of its Air Max. After a great Leather Goods collaboration last year and a first update in the begin of the year, Nike is set to drop some premium rendition opportunity for its ID program. This program will allow you to personalize your Air Max 1 in a full leather construction in some tonal or multicolor colorway.

With Air Max Day 2017 set for March 26th — the women’s Nike Air Max 1 Premium has just been added to NIKE, the Swoosh’s platform for ultimate customization.

As a tribute to the silhouette which started it all back in 1987, the model boasts a luxury leather construction to create a high-end expression of the iconic sneaker. Other options such as gold accents and the application of text further personalizes the model.

With finishes of light bone, dark teal, midnight navy, night maroon, sheen, max orange and vachetta tan offered — the sneaker’s monochromatic theme exudes a timeless look overall.